When I began working with my current employer, we started exploring our brand, it's components. We soon realized that our logo was weak not because of it's design, but because of the colors. The original logo was to be kept in its shape, but it didn't stop us from enhancing the colors. a small change in hue and the logo looked renewed!
With this in mind, it is very important that when you start to determine the look/feel of your brand, that you have a good color palette chosen. Depending on your industry, the colors should convey and reflect the feel of your business.
Where can you find color inspiration? Again, depending on your industry, the right colors can really improve the overall image of your brand!
When asked what is the process that I take when I get started and/or where all the ideas come from. My response is almost similar to what all other creatives everywhere: Inspirations comes from EVERYTHING!!!
I'd like to share with you a little trick I use to come up with color palettes...
Look at some images you just absolutely love, even if you can't quite understand why and start extracting the colors from it. For example, the image above is a print I came across and LOVED! Not only are the images young and playful, but the color palette is just as "cool and cheerful" as the images. This is a prefect for a spring project or a children's shop...?
I do this technique pretty much for all things that capture my eye.... here's another...
From this image, I captured (with photoshop dropper) the very faint but lovely pinks and taupe colors of the image. This color palette would work well for....a hospital, a spring wedding invitation...even to paint a nursery!
Next step: Creating a fun project with the colors!
If you have any marketing/branding questions, leave a comment and I can respond in a blog post for you! Thank you for reading, please "like" by clicking the small heart at the bottom, and share with your friends via Facebook or twitter. Thank you!