About the Project:
The Hispanic, Engineering, Science, and Technology (HESTEC) Week is organized by The University of Texas-Pan American, one of the country's top Hispanic-serving institutions, in conjunction with the Office of Congressman Rubén Hinojosa. The innovative program was created to address the critical shortage of scientists and engineers in the United States. Since its inception, HESTEC has become a national model for promoting science, technology, engineering and math (STEM) careers among South Texas students who are predominantly Hispanic.
About the Client:
The HESTEC organizers were searching for a way to brand it's 5 year celebration.
The project objectives were:
• To reflect a clean and modern look.
• Showcase the multitudes of attendance it had gained throughout its existence.
• Appeal to potential sponsors.
About the Design:
I fully embrace the science and space aspect of this project. Using the intense and detail graphic of the planets allowed me to keep the rest of the area clean and crisp. It was also important to keep this project as neat and organized as possible for easy legibility and to keep the viewer engaged. The photo collages allowed for the viewer's eyes to travel from one end of the page to the other.
For more information, visit their website at: HESTEC