Branding. What does that mean?
Simply put, branding is a promise of quality.
Have you ever thought of having your own business? What would it be? A new fragrance, a restaurant, a pastry shop... whatever it is, there is a sense of responsibility of making the best product of its kind, otherwise, why do it?
Branding is born along with your idea. To create the perfect brand to go with your product, you have to ask yourself the following questions:
1. How would I define my product? – i.e. does your fragrance/restaurant/pastry shop have a secret or unique ingredient? How can I showcase this?
2. What is the overall feel or look I'd like to convey? – Love at first sight is the best kind of love, that's what you want from your client. You want them to see it/taste it and fall in love with it immediately. How can you achieve this?
3. Am I committed to my business? – Branding is a huge commitment. As I previously defined it, branding is a promise of quality. There is a sense of pride that lies within each brand so as you are building your brand (with time and practice), stay true to your business roots and remember why you began your business in the first place. A client always senses the honesty behind a product, stay true to your product and your brand and your business will blossom.